If you are very familiar with YouTube videos you would know how annoying the 30-seconds unskippable advertisement is. The ads usually pop-out for the first 30 seconds before the commencement of the real video whenever you want to watch online YouTube video.
In order to provide a better experience for online users, Google have realised that consumers truly hate this YouTube unskippable ads. Therefore it will no longer be available in the coming year 2018.
Below is the official statement from Google;
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesperson.
Though, Google will be replacing the 30-second unskippable Ads with a 6-second bumper as format that won't be unskippable as well. Humm, I think it’s still better.
I think Google have seen that Facebook video is more attractive than that of YouTube and therefore they must be ready to compete in order for them not to lose the market to Facebook.
What is your reaction to this?